Why do you need a marketing plan? Picture this. You have four transactions going at one time. Business couldn’t be better. A month later, those transactions have closed and now you realize you don’t have anything in the pipeline. Why? Because you stopped telling people why they should work with you or refer business to you. It’s hard to be creative when you are trying to get 4 or 5 transactions to settlement in the course of a month. Once you skip one month, it’s easier to skip a second month and before you know it, you haven’t done any marketing for six months.To learn what it takes to be a successful real estate agent or to get your real estate business back on track, check out Candy’s new book, “The Reality of Real Estate – The Essential Guide to Planning, Managing and Growing Your Real Estate Business.” Available on Amazon now! Candy, “The Real-Life Realtor”, coaches, mentors and trains new and experienced real estate agents to transform their business by mastering her proven systems for success. In 2016, Inman News named Candy Miles-Crocker as one of the Top 25 Real Estate coaches in the United States. She is a firm believer in managing expectations. Her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience. Candy’s unique training methods have shown agents what it takes to be successful! Learn more about her training program at www.RLRETraining.com or send her an email at Candy@RLRETraining.com. If you haven’t done so already, please connect with us on Twitter on Facebook, and LinkedIn.
Don’t Expect People to Remember YouThat’s why you need a marketing plan. When you get busy, the first thing to fall by the wayside is your marketing. You think people will remember that you’re a Realtor…they won’t. It’s your job to remind them. When you plan for the entire year frees up your brain for attacking money making activities. Having a plan in place gives you one less thing to think about when you’re busy.
Getting StartedTo start writing you plan the first thing you’ll need to do is update and organize your contacts. It’s a painful job, but you have to do it…sorry. Every contact on your list should be complete. That means physical address, email address and phone number. If you don’t have all of this information it makes for a great reason to contact them. Once your list is complete, divide your Sphere of Influence into 3 categories.
- “A” contacts are people who love you and consistently send you business. This will be your smallest group.
- “B” contacts are those who sometimes send you business.
- “C” contacts are people who may send you business if you keep reminding them.
Activities To DoHere’s a list of fun or useful items to give your SOI.
- Neighborhood CMA
- Birthday Card
- Houseaversary Card
- Holiday Card
- Gift Cards
- School Supplies
But Wait, There’s MoreBut this is one piece of your marketing plan. You also need to figure out if you will do:
- Direct Mail
- Print Advertising
- Transit Advertising
- Networking Events
- Social Media
- Open Houses
- Handwritten Notes
Enjoy less stress by having smoother transactions by implementing these simple strategies today!Sign up today for my Free Email Course, 5 Things Every New Real Estate Agent Needs to Know. Start building your real estate business on a solid foundation. Click here to get started.
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- Have you struggled turning contacts into clients?
- Are you working hard, but hardly making any money?
- Are you beginning to think you made a bad career choice?
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As an active Realtor licensed in three jurisdictions, I approach real estate training from a different perspective. With over 18 years in the real estate business, I teach agents what it’s really like to be a real estate agent.