This year I decided to increase my marketing efforts. I decided to target three groups of people:
1. My Fan Club
2. My “A” Referral Sources
3. My Neighborhood
What’s The Big Deal?
Now I realize that you are probably thinking…what’s the big deal, those are the people you should be targeting anyway. As a realestate agent trainer I couldn’t agree with you more. But to be completely honest with you…we all know what we are supposed to do, but we don’t always do it and do it with consistancy. Thanks to a well-known company I mail something to my “Fan Club” each and every month. I reluctantly added this to my marketing mix last year and to my surprise…it worked! After every single mailing I received a call from a fan club member with a lead or a request for a market analysis. Sure it could be a coincidence, but every month?
Take Care of Your “A’s”
My “A” referral sources receive cards, visits and calls from me throughout the year. I’ve stopped by with small plants, books for their kids or just to say hi. They are influencers in their circles and have no hesitation in speaking up when someone says they need a Realtor. I love, love, love this group!
Why I Hate Farming
So this year I decided to put farming back in the mix. Farming is something I did several years ago, but stopped because it became too much work and it didn’t produce enough results. Basically, I just came to hate doing it. This was the perfect recipe for calling it quits. But I really got tired of seeing other real estate agents’ signs go up in my neighborhood…newer agents. Riding the success of my monthly mailings, I decided to give farming another try. I have committed to a mailing to my farm every other month…beginning next month. Finding a marketing company that produced the type of product I wanted made the decision to sow a few more seeds a lot easier.
It’s Time to Practice
As I was thinking about my marketing strategy, I thought about my daughter’s music teacher. At Back-to-School night a parent asked him, “What’s the easiest instrument to play”? His response was short and sweet…”The one you practice”! I’m thinking successful real estate agents would agree with the music teacher. The easiest way to get clients is to market with consistency.
Enjoy less stress by having smoother transactions by implementing these simple strategies today!
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As an active Realtor licensed in three jurisdictions, I approach real estate training from a different perspective. With over 18 years in the real estate business, I teach agents what it’s really like to be a real estate agent.