College is a time to figure out what you want to do next. Most of us enter college with one major and graduate after several “major” adjustments…and most of them don’t include the study of real estate.
What a Real Estate Agent Does
I was speaking with a recent high school graduate and asked her what she planned to study in college. Although she wasn’t completely sure (what Freshman is), she was leaning towards Psychology. When I asked why, she said that she enjoyed helping people work through their problems. She said she was a good listener and thought that was a good trait for a Psychologist. After she finished talking I said, “that sounds a lot like what I do”.
Real Estate Agents Listen
To be a good real estate agent you must be a good listener. Not only do you have to listen to what people are saying, you have to listen to what they aren’t saying. What they aren’t saying can speak volumes. You look at their body language when you discuss their finances and you watch their faces when they enter properties. Those small nuisances are very insightful. So many agents are busy “selling” that they can’t hear what their client is trying to tell them and miss cues that could make their job easier.
Our Most Important Job
Most people think that all a real estate agents does is show people houses or put houses up for sell. And while we do help people buy and sell real estate, it’s what happens at the beginning of that relationship that makes us a good real estate agent. The most important job of a real estate agent is that we help people move forward. We work with people going through major life changing events.
- The recently engaged couple who can’t seem to agree on what they really want in their new home.
- The angry divorced couple looking to go their separate ways; taking you on a stressful ride.
- The client with a new baby on the way, looking for a little more space to raise their growing family.
- The recently widowed client looking to move closer to their adult children.
These are just some of the people we help to move forward. We are interested in what brought them to us and patiently listen to their stories to get a better understanding of what they need and what they are going through. We need to listen to hear valuable information to help them move on to the next phase of their lives.
Help Clients Move Forward
By understanding their situation we can determine the best way to communicate with them. It helps us help them through the home buying and home selling process. What we learn from them helps us negotiate the best price, terms and conditions and enables us to help them see the future and move forward.
Enjoy less stress by having smoother transactions by implementing these simple strategies today!
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- Have you struggled turning contacts into clients?
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To learn what it takes to be a successful real estate agent or to get your real estate business back on track, check out Candy’s new book,
“The Reality of Real Estate – The Essential Guide to Planning, Managing and Growing Your Real Estate Business.”
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Candy, “The Real-Life Realtor”, coaches, mentors and trains new and experienced real estate agents to transform their business by mastering her proven systems for success.
In 2016, Inman News named Candy Miles-Crocker as one of the Top 25 Real Estate coaches in the United States.
She is a firm believer in managing expectations.
Her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience.
Candy’s unique training methods have shown agents what it takes to be successful!
Learn more about her training program at www.RLRETraining.com or send her an email at Candy@RLRETraining.com.
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As an active Realtor licensed in three jurisdictions, I approach real estate training from a different perspective. With over 18 years in the real estate business, I teach agents what it’s really like to be a real estate agent.