I’ll teach you how to evaluate listing opportunities, how to talk to sellers, and how to explain why you charge what you charge.
Plus, I’ll give you a Listing Presentation you can customize.
Ask any successful real estate agent and they will tell you that the best way to sustain your business is through listings. But all listings aren’t created equal and you have to decide which ones you really want. No matter the market conditions, listing agents will come out ahead—but only if you know what you are doing.
The listing appointment sets the tone for the entire transaction.
This is your opportunity to access the property and the seller to decide if you want to work with them. Believe it or not, you don’t want to take every listing. I’ll teach you how to evaluate the listing, how to deliver bad news (yes, you want to deliver bad news at the listing appointment – we’ll tell you why) and how to explain your value to the seller.
So what does it take to win the listing?
Like everything else in real estate, winning the listing takes preparation. You need to have your listing presentation ready at all times in case you get a call and the seller wants to meet with you in just a couple of days. You’ll receive a Listing Presentation template that you can customize. You can decide if you want to give the seller a hard copy or present the information electronically or do both. The choice is yours.
The seller is trusting you to represent their best interests in the sale of what may very well be their largest asset. You will need to gain the trust of the seller quickly. With Winning the Listing you will learn how to ask the right questions, how to tell a seller their home isn’t as beautiful as they think it is, how you will earn your commission and much more.
Stand out from the competition by asking targeted questions BEFORE your listing appointment.
Done-for-you Listing Presentation
Just customize it to make it sound like you and reflect your market.
Seller “To Do” List
Make it easy on yourself and your seller by providing a checklist of repairs they need to complete to get their house ready to put on the market.
How Much Does that Listing Cost?
All money’s not good money. A worksheet outlining all of the costs associated with a listing. Filling out this worksheet makes it easy to turn down an unreasonable seller.
How to Deliver Bad News
Tips and techniques to help you educate the seller on the downside of overpricing, useless renovations, “the house down the street” and more.
3 Things You Need To Discuss To Set Yourself Apart From The Competition
These three topics aren’t discussed by most agents during the listing presentation. Not discussing them can cost your seller unexpected dollars in the long run and can make for a difficult relationship.
Listing Presentations Case Studies
Get a real world view of what is actually said and what really happens at the listing presentation.
Online video training
Get the training you need and want whenever you need or want it…in the privacy of your own home. Train at your own pace on your own schedule. No one has to know what you don’t know.
For the agent on the go, simply download the complete audio version of the course to get the training you need or the pep talk you need immediately.